Creating an integrated website, e-learning and e-commerce platform

First Peoples Leading

First Peoples Leading was launched to create great leaders for community, the public and private sectors: great leaders who are also First Nations People. To fulfil that mission, the founders and partners needed a new website that visually reflected their values and vision, wile also delivering functional e-commerce and e-learning capabilities.

MonkeyBrain Creative worked with the First Peoples Leading founders at Thirriwirri to design and build a solution that met and exceeded all of their goals.

The non-profit education and professional development organisation now has a beautiful website that uses elements of Aboriginal design and that is a one-stop hub for course participants and team administrators.

  • Design discovery workshops

  • Rapid prototyping

  • Graphic design

  • Content development / copywriting

  • E-learning

  • E-commerce

  • Member area

  • Website design and launch

Design

The design theme for the First Peoples Leading website was inspired by a traditional Aboriginal analogy. Thirriwirri, the name of a founding partner organisation in FPL, is the Muktung (language word for Ironbark.

“Ironbark is tough, textured and enduring, rooted deeply and firmly in Country and culture. It represents our commitment to working with tenacity and perseverance to deliver quality services and solutions for our clients and partners.” — David Major, FPL and Thirriwirri Founder

The First Peoples Leading logo includes a representation of the Ironbark tree’s roots winding deep beneath the earth with winding, curved lines. These curved lines continue throughout the education and coaching website.

E-learning and e-commerce platform

First Peoples Leading was launched as a non-profit professional development provider with the mission to develop great leaders who are also First Nations Peoples. FPL combines the expertise and experience of Thirriwirri and Executive Central to deliver a unique suite of professional coaching and development programs tailored for the experiences of First Nations leaders working in government, private sector businesses, and community and not-for-profit organisations.

MonkeyBrain developed an accessible e-learning platform to sell and deliver FPLs content for a suite of online coaching and development programs. The programs deliver modularised content accessed through a paywalled member area. Interactive content is delivered using video, infographics, quizzes, links to thought leadership articles, and written text.

Participants register and pay to join a program all within a seamless experience on the FPL website. They are welcomed with a branded confirmation of registration email, and login details.

Programs can be saved part way through and completed later. A progress bar clearly shows each participant how far they are through the course.

Using a custom feature, program administrators can check on participant progress and completion rates.

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